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Digitally Market Your Art : 5 Tips for Success

Any student and freelancer of the arts needs a good portfolio, no matter how good their instagram following is. Your portfolio should showcase a history of your projects, art for concepts and a variety of mediums to show your range as an artist. No matter how good you are as an artist, your portfolio is a reflection of your art and work ethics.

 Here are some simple tips to market your art digitally:

Other than lowering your ctr (click through rate) and boosting your visibility for google queries, showcasing your best work first can ensure that your audience would want to stay on your site and get to know your art more. Make sure you link your other works in minimal pages, providing longer browsing times and less confusion.

A single image can have a multitude of meanings, make sure you own your art by giving them appropriate captions. These captions also reflect on your capability to communicate art to bigger audiences such as investors, art directors etc. Ensure that your art captions are concise and free of grammatical error and you’re good to go!

  • Responsive design

Being able to create eye catching designs is one thing, but to ensure that through design you can guide your audience through the website is another. Ensure that your links look like buttons or something that your audience can click on, simple and clean designs often go a long way and can enhance the vibrancy of artworks.

 Being able to create eye catching designs is one thing, but to ensure that through design you can guide your audience through the website is another. Ensure that your links look like buttons or something that your audience can click on, simple and clean designs often go a long way and can enhance the vibrancy of artworks.

  • Site test

Any good designer would need feedback from their colleagues. Keep in mind a few questions that you want to ask your test audience such as “how long did it take your to navigate through the site”, “is the text large enough to read?” and “did the frontpage make you want to click more?” make sure your test audience are diverse enough to give your both professional and commercial feedback.

There’s a lot of thought that comes with web design, many artists spend a multitude of hours in order to get their portfolio right. As instagram brings popularity, it does not show how an artist can work professionally with guidelines, so ensure that you work on self projects to showcase them. On top of regularly updating and replacing art pieces, there is a lot work and time that goes with freelance artists. But don’t feel ashamed, many artist use simple web design platforms and agencies such as Web Design Agency Birmingham in order to not only manage and create their website, but to also ensure that it’s streamlined enough that it brings in more clicks and visibility to your portfolio.