SEO tactics: web positioning
Web positioning (SEO) is the position occupied by a certain site or website within the results of the search engines. It is essential for the success of the site, because thanks to the positioning our organic traffic will be enriched. While we are higher in Google results, more people will enter the page and visualize our content. There are several SEO tactics for positioning optimization, but like everything else in life, we also have the "green paths" the "shortcuts", however, we must take care of the techniques that implement, although some may be able to provide results fast, they can also be a double-edged sword, and lead our site to uselessness.
SEO tactics: black hat and gray hat
Within the SEO tactics we find those referred to as "black hat" tactics or "gray hat" tactics. These are actions taken by the owners of websites to optimize the positioning in a fast way, ignoring the norms established by the search engines.
Many people take a position in this in a moralistic way, highlighting that the use of fraudulent SEO tactics is not worth taking the position to an honest website. However, personally, I find it more effective if it is analyzed more from the perspective of risk.
How much are you willing to take risks to achieve better rankings and generate more organic traffic? This is a necessary question if you plan to use tactics of black hat or gray hat, then, even if you manage to boost your traffic almost immediately, at some point Google will realize the actions you have taken to achieve the new positioning , and the fine can be catastrophic for your site.
If the priority is the care of the website, the use of techniques not authorized by the authorities can not be justified, since they will affect, at some point, the life and reputation of the site. Although many experts in SEO are in favor of these practices, highlighting that black hat or gray techniques can be considered subjectively depending on the industry, it should be noted that Google's algorithms are modified daily, becoming more efficient and smart , making cheating a very difficult task for SEO experts, practically impossible for black hat beginners. It is important to analyze positioning optimization strategies before implementing them as say seowebconsultora