With over 700 million users, Instagram offers a platform for entrepreneurs to market themselves and their products. Therefore, marketers have an opportunity of advertising what their businesses have to offer without having to spend a lot of money on it.
Compared to other giants in the social media industry like Twitter and Facebook, the audience found in Instagram is targeted and more interactive, hence one can get instant feedback on any product he or she displays.
Whether you are a new entrepreneur or you are just changing your business strategy to venture into other forms of marketing, here are a few tips on how you can use Instagram to grow your business.
Look for a creative way of introducing what you are selling or offering
The content you post on Instagram will determine whether your business will pick or not, so, rather than talking about the product you are selling, focus on the solution that you are bringing on the table and present it in a fancy or attractive way that will grab your target's attention.
In case you are marketing a service, mention what happens behind the scenes so that you can build trust with your potential clients. Let them know about your company's background and mission. Upload short videos and photos to attract them to your page so that your followers can view and like them. IG likes are a sure way of knowing that your product has reached its intended audience.
Make sure you have an outstanding profile
Your company may probably be selling more than one product, so do not struggle to try to fit all that into the acceptable 150 characters. Instead, mention the next big product that you will be launching to the market, or the next promotional event that you will be having.
You can also use the link in your Bio to more details about products or services to your potential customers. You can use the business profiles that Instagram offers whereby your contact details are added in your Bio, making it easier for customers to get in touch with you.
Use #hashtags to reach a larger audience.
Instagram allows its users to use up to 30 hashtags in one post. Develop a habit of using around five hashtags so that your post can be seen by more people. Use your brand name as a hashtag alongside other popular hashtags to drive traffic to your page. You stand a chance of getting many friendlylikes from the followers of the brand names that you include in your hashtag.
Mention others in your posts
When uploading a photo or a video, you can mention other giant companies that produce a similar product. By doing this, even those who do not focus on hashtags shall notice you. You can also use shout-outs to promote other companies whose number of followers is almost equal to yours. This is an act of good faith and it is often reciprocated.
You should evaluate yourself from time to time to see which marketing strategy is successful and focus on it. Otherwise, you would be guessing.