ASO - SEARCH OPTIMIZATION OF MOBILE APPLICATIONS ON GOOGLE PLAY AND APP STORE
The growth of Competition
In 2008, the Apple App Store had around 5 000 different applications. Nowadays prediction that by 2020, the App Store will have 5 million app. Rivalry is growing very fast, and you need to take every opportunity to get user on you app.
ASO Promotion Stages
Analyze your and your competitors products
Select and choose right keywords
Optimize the name and description
Conduct A&B testing of visual elements
Display the application in the TOP
Why do we need ASO optimization?
Everyday the number of new mobile programs is multiplying with an incredible speed, thereby increasing competition in the market. That is why quality mart optimization, which includes a set of work to boost positions in the search results of markets, is highly important for promoting mobile products in the TOP.
In order to correctly implement such a method, it is necessary to clearly understand what stages are included in the application stimulation and how to get maximum efficiency from it.
Improving your methods in the app market
63% of users find what they need through program stores and the lack of a rating increase in these channels means that you are giving up the main advertising opportunity for your application. Despite the fact that the functions of application stores differ, there are some fundamental aspects that you need to focus on.
Search optimisation of mobile applications: tasks and implementation order
The main goal of ASO optimization is to get free natural downloads and installations. Moreover, in order for users to find and download the your product, it is necessary to carry out the following work:
make up the semantic research;
create your brand ‘face’ - high-quality icons, clear screens and banners.
In addition, it is important to improve and sell the quality of the application: to make it attractive to users. To do this, you need to conduct A&B testing of the application, which will help to improve both the optimization of SEO of the program and its visual component for the story. A clear description, high-quality screenshots and an icon, as well as a short but informative video - all this contributes to an increase in the number of organic installations and further affects the ranking of a programs for mobile.
make changes only one element at a time, otherwise you will not be able to find out what exactly predetermined the result;
focus on testing method A&B of creatives, rather than minor edits;
test for about 5-7 days, without changing the sources of traffic (i.e. without connecting additional promotion channels and without changing the advertising budget in existing ones);
start with the icon, then test various combinations of screenshots and other elements.