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OPTIMIZATION APP STORE (ASO)

OPTIMIZATION APP STORE (ASO)

 

Search engine optimization in the Google Play mobile app stores and the App Store (ASO) works on the same principle as site search optimization. A professional approach to ASO provides a good ranking of mobile applications, maximum impressions and, consequently, sales growth.

 

The competence of our team includes:

 

  • Analysis of your mobile programs and its competitiveness 

  • Increase your app’s impressions with keyword optimization

  • Improving the conversion of your application through A \ B-tests of the icon, screenshots or video

 

As a result, your application finds and installs your target audience.

 

Google Play and App Store

If the user has a smartphone, then Google and Apple stores are always at hand. At any time, you can read reviews and recommendations of other users, as well as take a look at the application interface. Because stores function as search engines, it’s important that the information about your application matches the requirements of both platforms.

 

Our agency offers search engine optimization services in the Google Play and App Store. We are always ready to advise you on the latest trends and requirements that must be observed in order for your application to receive the most relevant traffic.

 

Catchy name

The name and description of the functions of the application are of great importance for the conversion. Since the business reputation of search engines is highly dependent on user satisfaction, Google Play and the App Store place high demands on the information that you provide as the owner of the application.

 

It is important to come up with a name for the application so that it most effectively reflects its functions. Also of key importance is a good slogan that briefly describes your application and its importance for improving the quality of life. The tagline is the first thing users see. Our team will help you find the right name, come up with a slogan and describe the functions of the application.

 

Good feature description

Your application has a so-called “business card site” in both stores. Scrolling a little down the page (or clicking "learn more"), you will find a more detailed description of the application. It is very important to clearly state all the characteristics and tell you how and why your application increases the level of human comfort.

 

We’ll help you professionally position your application on the Google Play and App Store platforms.

Unique graphic solution for the icon

The logo (or icon) of your application is important for several aspects of optimization. It should have convincing selling attributes and at the same time be easily recognizable on the user's phone. The application icon should be correctly artistically designed and able to symbolize functionality. We advise our clients in the field of unique graphic solutions for creating the logo of your application.

 

Screenshots of application functional windows

A key element in Google Play and the App Store are screenshots of the application’s functional windows that are displayed to a potential user. They are designed to clearly reflect the functions and key features of the application.

 

Graphic elements are critical for loading a particular application. Therefore, good photos illustrating some properties of the application are important not only for ease of use, but also affect the ranking in the search.

 

Regular application updates

The application should be updated quite often. Google Play and the App Store give priority to frequently updated applications. So your application is equal in importance to a website or online store.

 

Organic Traffic Management with SEO and PPC

Consumers are most often looking for applications when they need them. Therefore, it is important that your application is in the top positions at the time of the search. Just like on the Google results page, your software product should be immediately visible in both organic and advertising traffic. We offer professional analysis, monitoring, promotion of your application and traffic management in the App Store and Google Play.

 

Reputation management

User behavior, namely: the number of downloads, the quality of reviews and the level of conversion also affects your rating. The more "stars", positive comments and good reviews you can show, the higher your rating will be.