Search engine optimization (SEO) is not technically advertising. However, it still costs money and time. If you fall short on time but have money, a SEO agency is an option. However, if you fall short on money, here are some "do-it-yourself" New York SEO to help your ratings.
Master the art of keyword research:
This is simple, but people make it complicated. Do not assume that you know what the market wants. It is assumed that you know your industry's tactics, however that language may turn off your prospects. Keyword research gives an understanding of the language that your consumers want in your products. The best keyword tools provide a demand score that helps you evaluate the value in targeting each keyword theme. "Google Keyword Planner" is a good keyword research tool.
Know the competition:
I would recommend that you search for the most vital product of service that you offer and observe the prominent websites in the search results. Look into the businesses that share your business model. Here are some questions to ask yourself when you visit their website:
1.What are they good at?
2.What themes do they have that you don't have?
3.Do they construct their website different from yours?
4.Do they have incredible features to that engage their prospects?
Lastly, as it pertains to understanding the competition, I would recommend that you visit your competition's social media platforms to see the opinions of the consumers.
Plan your site:
After you understand what your customers want and the keywords they use to find your products and services, you must identify pages on your site to address those queries. I would recommend that you stay organized by keeping an excel document, so you can monitor what works and what does not work. What I did when I started off was create 10 different websites with different keywords for each one. I used "Google analytics" to track the website that had better traffic then others and discarded the ones that were not effective.
Here is a list of more tips to help you further optimize:
1. Discard anything that distracts your consumers from your main message.
2. Write for "humans first" and "search engines" second.
3. Write down unique and relevant meta descriptions.
4. Link up with other sites that are trust-worthy
In conclusion, it is important that I say that SEO take a while to master. However, if you work on it constantly, you will see incredible results.