Digital Marketing, being a very extensive issue that has a huge diversity of disciplines, strategies and specific techniques. Thus, there are innumerable ways to apply Digital Marketing. But, the large number of possibilities of Digital Marketing applications, there are those strategies or techniques that stand out for being experimented by the and that usually bring positive results. They are:

  • Content Marketing;
  • Email Marketing;
  • Social networks;
  • Conversion Optimization - CRO;
  • Search Marketing - SEM.

Next, let's talk a little about each of these strategies:

Content Marketing

Content Marketing is all content made to educate, inform or entertain a future client. The idea is to inform people to ensure that in the future they not only respect your brand and have it as a reference, but also become customers of your company.

But that content is not just any content: it should talk about issues related to your market and about the possible problems and doubts of your people

Email Marketing

Email Marketing means the direct sending of a commercial message, typically to a group of people, through email. By definition, each email sent to a potential or current customer can be considered Email Marketing.

Generally, it is used to send promotions, acquire businesses, solicit sales or donations, and its purpose is to build loyalty, trust or branding.

Social networks

From the 2000s, mainly with the arrival of Orkut, social networks became popular all over the world as a new form of online socialization. Over time, social networks became a very interesting space for those looking for new channels to apply Digital Marketing.

Conversion Rate Optimization (CRO)

We call it this way to all the effort to increase conversion rates for a given objective. That is, reduce friction and increase the proportion of people who take the necessary action to go from context A to context B.

A daily example is, in the case of a physical product business, the existence of a relationship between the number of people entering the business and the number of people buying something. This relationship can be viewed as a conversion rate , in this case, of visitors making a purchase.

Search Marketing - SEM

In the 2000s, online search engines emerged with the mission of helping users in the search for websites of virtually all niches. With the passage of time, the practicality that search engines were providing for internet users began to be disseminated and quickly a large part of the web public began using the network to search for services and entertainment tailored to each one.

Finally, this is really important for Inbound Marketing, since it allows you to evaluate which strategies are working and which are not, and check or not the return on investments. It is possible to monitor every action that occurs in the interactions of your audience with your websites, posts and campaigns, which makes the work smarter. Beyond that, the entire process can be optimized, detecting rates that are below expected to direct the efforts of the marketing team.